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Review 612 - Reviewer Bios

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Kristi Anderson
David Bowman
Troy Braun
Jac Coverdale
Kat Dalager
Keeley Dunn
Jason Cooper Hall
Susan Hatten

Gina Hessburg
Kris LaFavor
Conor Lawrence
Regina McCombs
Kirsten Mortensen
Benjamin Muller
Bobbi Peacock
Chris Peters

Carolyn Potts
Kayd Roy
Jenny Price
Craig Sinard
Marsha Trainer
Kathy Umland
Jo Wagner
Kim Witczak



Kristi Anderson Two Spruce Design

Kristi Anderson runs Two Spruce Design, a small firm specializing in magazine design and art direction. She has over 25 years experience designing local, national, and international magazines for editorial, higher education, and corporate clients. She regularly commissions photography and illustration on a wide range of topics.   


David Bowman National Geographic Creative Photographer and Educator


Photographer David Bowman hails from Chicago, studied in Madison, traversed the Australian outback via camel, and drifted to the Twin Cities some time thereafter. One of the first people he met after arriving in Minnesota was fashion photographer Richard Avedon. Bowman asked him what advice he might give a struggling artist, and Avedon responded, “Start working." So he did, ultimately shooting for the likes of Vanity Fair, TIME, Glamour, National Geographic, Johnson & Johnson, Ford Motor Co, Disney, and Dwell. In 2013, Bowman graduated with his MFA, Valedictorian of the Graduate School, and became an independent member of National Geographic Creative. In 2014 he was named Best Of ASMP by the American Society of Media Photographers. Students, assistants, and anyone else looking for a photographer's perspective are encouraged to apply.

Troy Braun, The PhotoAgent,

After 20+ years on the creative side in advertising and design firms, at just about every capacity- one day simply walked away.  Kind of a been there, done that, next. But when I think about it- I never really left, it’s just different now- even better

Currently I represent 5 commercial photographers. In previous years I’ve had a roster as large as 11. In addition to my agent responsibilities and working with my shooters, I consult with other photographers and creative folks from all over the place. From the editing to branding, designing unique portfolios to marketing plans and business materials. I am here to help.

I’m frequently called on to find the right shooter or other talent in the Minneapolis area, so I sometimes reach outside of my formal group of shooters to connect the right fit for folks and their requests, and it brings me joy.

About 6 years ago I was asked to review portfolios for the graduating photography class at Minneapolis Community and Technical College. That review led to a number of positions instructing at MCTC, and I’m happy to say I’m on staff in both the Photography and Digital Imaging Department as well as the Graphics Department.

Each year I’m responsible for at least 20 graduating and budding photographers.
I work with them on branding to business systems, image edits to a final portfolio with promotional materials, and lastly a graduation gallery show.
It’s a gas and I am not just saying that.
• I think books with lots of pictures are the best. Always have.
• I never lie, which, as everyone knows can be difficult at times.
• I can direct or produce a shoot but I like to leave the photography to the experts.
• I am pretty sure there is at least one Sasquatch, probably more.

Jac Coverdale VP Executive Creative Director, Clarity Coverdale Fury  

Responsible for all creative output of the agency.


learway MN, QUITPLAN, MNsure, Explore Minnesota Tourism, Belvedere Vodka, Chopin Vodka, Wings Financial, Johnsonville Sausage, Red Gold Tomatoes, Land O’Lakes, Minnesota Zoo, Altru Health System, Park Nicollet Health System, Hardees, YMCA of the USA, Target, 3M, Dairy Queen, MADD, Medtronic, Gold’n Plump Chicken, Purina, Pillsbury, Case Knives, Malt-O-Meal Cereals, Northwestern National Life, Target Market, Cub Foods, Best Buy and others.

Associates & Laranaga Advertising 1977 - 1979

Carmichael - Lynch Advertising 1976 - 1977

Iowa State University 1971 - 1976

Awards & Honors

Jac’s work has won awards in nearly all of the major national and international advertising creative awards shows including several Gold Lions at Cannes, 17 Clios, 10+ pencils in the One Show, and numerous awards in Communication Arts, D&AD, EFFIE, OBIES, GRAPHIS, WEBBYS, and NY Art Directors Show.

Jac’s work has been profiled in most national advertising and graphic design publications, including Communication Arts, Graphis, Archive, Art Direction, Creativity, Advertising Age, Ad Week, and Print. His work has also been included in numerous advertising and marketing textbooks in the US, Canada, Germany, Japan and the UK.

Clarity Coverdale Fury has been named one of the top creative agencies in the US by the American Association of Advertising Agencies — called the O’Toole Award — eleven times, including being named the Best Small Agency in the US twice.

Kat Dalager Director of Project Operations, 3e The Life Time Agency

Kat’s diverse background as an art student, artist’s rep, photo studio manager, creative wrangler, art producer, integrated producer and photo consultant gives her a 360-degree perspective of the advertising world. Currently the Director of Project Operations at Life Time Fitness corporation, she’s lived the marketing dream at Campbell Mithun, Carmichael Lynch, The Martin Agency, Target, OLSON and Best Buy. Clients have included Famous Footwear, St. Ives, Nexxus, TREsemmé, Frontier Communications, Wrangler, Polaris, Harley-Davidson, Saab, Finlandia Vodka, American Standard, Rollerblade, Seiko, and many more. She’s been fortunate enough to work with many incredible shooters over the years, both internationally and in her own backyard. As a consultant and advisor, Kat’s given presentations and workshops all over the country to photography professionals and students interested in learning some of the ins and outs of advertising. She firmly believes that leveling the playing field by freely sharing information keeps our industry strong.


Keeley Dunn Art Producer, Periscope


Keeley Dunn is an art producer at Periscope, where she works and collaborates with a wide range of talented photographers and illustrators for clients such as Cox Communications, Great Clips, UnitedHealthcare, Trolli Sour Candy, and more. When not working, she fosters dogs, stares at Instagram, and often strives to drink all the Irish whiskey in NE Mpls. 

Jason Cooper Hall Art Producer at Periscope

Jason has spent his days and nights in the Advertising and Entertainment world.  Currently an Art Producer at Periscope, he has also worked at Fallon, Martin Williams, Best Buy, and Dayton's.  He has worked on studio films as well as local independent projects, with 2 years working for the Coen Brothers in Los Angeles.  His uber-cute french bulldog "Ouie Pierre" almost has more friends on Facebook than him. 

Susan Hatten Senior Content Producer, Ogilvy & Mather

Susan is a Senior Content Producer at Ogilvy, Chicago. She has shot with talented photographers like Annie Leibovitz, Albert Watson, Peggy Sirota  Yu Tsai and Peter Lippmann to create award-winning advertising for blue chip clients Dove, Suave, Sargento, Pinnacle Vodka, Oscar Mayer, Truvia, SC Johnson, British Petroleum and Kimberly Clark.

Prior to leading up the art buying department and then merging with the broadcast department at Ogilvy, Susan has repped talented photographers including Dave Jordano, Russ Quackenbush, Peter Zander, Paul Elledge, Lars Topelman, Mark Luinenburg and Kenny Johnson. She has also managed photography studios and worked as an Account Executive on Miller Brewing. Susan attended William Jewel Fine Arts College with a major in Marketing.

When she’s not living out of a suitcase in some foreign city such as Paris or Buenos Aires on a shoot, Susan lives in Chicago and enjoys producing an internet radio show and spending time with her two daughters and grandson.


Gina Hessburg Freelance Art Producer


I began in the ad industry as a photo stylist, but my background and undergraduate degrees are in the fine arts. I fell into working at my first photo studio for Dayton’s from a series of informational interviews.  That job led to contract fashion events for Dayton’s which later led to a contract at Target where I acted as liaison between internal buyers and external photo crews, introducing me to the corporate side of advertising.

Though I had been styling for 5 years, a strong interest in production led to small production jobs.  With that experience I reached out to a contact and asked if she could advise on how to get more production work.  It could not have been better timing because that contact hired me for the agency role of producer and project manager in the Wal-Mart photo studio for an extended project.  That experience led to me being engaged for a contract as an art buyer at Target where I worked on multiple businesses. 

I became the hybrid of art buyer and producer, or what is called an art producer.  For the past 6 years I have been freelancing as an art producer for multiple agencies and corporations, as well as being hired directly by photographers to produce.   I love what I do and the opportunity to work with so many talented and creative people.

Kris LaFavor Graphic Designer, Design Head


Conor Lawrence Freelance Stills & Motion Producer ,Artists Representative ,Conor Lawrence Represents, 514 Studios

For more than 10 years, Conor Lawrence has lived and breathed advertising. From owning a repping firm to currently producing still photography and motion projects, Conor has worked with a multitude of clients (Hunter Douglas, Ecolab, Health Partners, 3M, Syngenta, Purina, Medtronic, vitaMed, KeyBank, Imation, Target, Best Buy, General Mills, Mall of America, Zippos, Kubota, Wolverine, Jostens, Ameripride, Caribou Coffee, Lifetime Fitness, Food Lion, Honeywell, Aeropostale) on diverse projects while maintaining the same philosophy and demeanor: Become more focused as things get hectic. Remain calm. Find solutions.

The less-hot half of a fantastic marriage, and the one his daughter is talking about when she says, “but Daddy, that’s my food,” Conor is also co-founder, president and marketing director of 514 Studios, a rental space in Minneapolis dedicated to providing a venue for photographers, events, and weddings.




Regina McCombs Senior Editor for Visual News, Minnesota Public Radio News



Leads a team creating photography and video, and works regularly MPR's network of freelance photojournalists. She taught multimedia, mobile and social journalism for five years at the Poynter Institute in St. Petersburg, Florida. Prior to that, she was senior producer for multimedia at in Minneapolis for 11 years, arriving there after 13 years as a field producer and photographer at KARE-TV in Minneapolis. For, she coordinated multimedia coverage, shot and edited video stories and produced major projects. She also taught classes in online journalism and TV news at the University of Minnesota, where she received her master's degree. Winner of numerous Best of Photojournalism and Pictures of the Year International awards for multimedia storytelling, Emmys for her video and multimedia work, and an Eppy for the MPR team's photography, she speaks regularly about finding new ways to tell stories on the Web and mobile platforms. 


Kirsten Mortensen Midwest Home


Kirsten Mortensen is Senior Art Director at Greenspring Media, with over a decade of experience in publication design. Her current projects include Midwest Home magazine, with emphasis on residential architecture and design, styling, and local products; as well as custom magazine projects for Explore Minnesota, and the Bush Foundation. When she’s not on deadline for a magazine, she can be found eating nachos, and 'gramming her little toe-headed mini.

Ben Muller Art Producer, Colle+McVoy

Over the past 2.5 years at Colle+McVoy, I've worked on Caribou Coffee, Indian Motorcycle, Land O Lakes, Purina, Explore Minnesota, Grain Belt and more. Having graduated from The Art Institute International, Minnesota with a BA in Photography, I'm interested in helping attendees understand what agencies look for and expect when hiring photographers. Another passion of mine is writing and preforming music in my band, Candid Kid.


Bobbi Peacock Freelance Producer and Art Buyer

I have been a freelance print and motion producer for the past 15 years and have produced locally in MN as well as around the country in such locations as NYC, LA, Palm Springs, Phoenix, Tucson & Austin. Also, I have produced in Mexico. and executive produced photo shoots internationally. My forte has always been location shooting but I am equally savvy in the studio producing for crews from five to fifty. Clients include Target, P.F. Chang’s, Marriot Hotels, SoundCloud, ExtremeMac, Cedars Sinai, TDK, DuPont, Lifetime, Subaru, Sygenta, among many others. I have also worked with many of the ad agencies, Art Buyers, and Art Directors in Minneapolis.

My roster is filled with a wonderful group of photographers locally as well as many based in NYC, Los Angeles, and Europe. I consistently meet with new up and coming photographers and crew members. I test shoot them, offer advice on rates and networking, along with making sure the newer members in our community are able to gain experience and insight they need to market themselves.

Prior to commercial production, I was Assistant Director of The Fahey/Klein Gallery in Los Angeles for five years. I worked with such names as Herb Ritts, Peter Lindbergh, Mary Ellen Mark, Sante D’Orazio, and Helmut Newton among others. My passion for fine art continues to inspire my commercial endeavors in working with photographers that strive for the best images personally as well as professionally. Separately from my experience in the commercial and fine art world, I pride myself in working with the most experienced and nicest people in Minneapolis and beyond. I feel we’re in a very blessed market with some very talented people. I am excited to see new work by established photographers as well as the newer members of our community!

Chris Peters Senior Art Producer, Colle+McVoy

Chris Peters is the Senior Art Producer at Colle+McVoy, an advertising agency based in Minneapolis, where he has overseen art buying and production for more than 15 years. As part of the creative department, he’s helped evolve Colle+McVoy into a nationally recognized agency. He sources talent for a wide range of integrated campaigns. His client experience includes Target, Explore MN Tourism, Cub Cadet and Grain Belt Beer. He also serves as an Advisory Board Member for the Photography and Digital Imaging Dept. at Minneapolis Community and Technical College.

Carolyn Potts Photography Marketing Consultant / Agent

Since 2004, Carolyn Potts has been providing her consulting clients with both strategic marketing plans and compassionate butt-kicking. This combo consulting approach helps her clients successfully land the assignments they want and the projects they crave.

She also has over 30 years experience as a successful photography rep. Editing portfolios has always been her passion. She's created over 10,000 portfolio edits and presentations–edits that have led to her photographers being hired by top ad agencies, design firms, corporations, and magazines around the world. She's also helped photographers pick the right images to get them into the major photo award shows.

Additionally, she’s served as a freelance photo consultant/art buyer/stock photo researcher. In those roles she educates organizations on how to find and buy the best professional photography and what to expect when working with pro photographers (Yes… is a place she's led them to).

Her musings on all aspects of the photo business can be found regularly on the ASMP Business Blog and her own blog. She's a frequent portfolio reviewer at PhotoPlus Expo, The Palm Springs Photo Festivals, The Chicago Creative Review and several photography schools. She also leads photo business seminars and workshops across the US and abroad.

She loves contributing to Portfolio Review events because (even after all these years in the industry) she knows she’ll discover imagery that takes her breath away that she can’t wait to share with her art-buying colleagues.

Kayd Roy

Designer and Art Director with a focus on social and home

Craig Sinard Sinard Marketing

I am Craig Sinard, president of Sinard Marketing Inc., a highly regarded, award-winning firm known for its flexibility and versatility. My joy is bringing brand and position into harmony and mastering extraordinary technologies for that purpose.

• Fortune 500 AND Journalism AND Entrepreneurial experience: Chronologically: I worked in Print, Radio, TV and Digital; was trained and worked as a manager at Ecolab; then successfully ran my own marketing company working with Target, 3M, Stratasys, Church & Dwight, et. al.

• Broad and Deep Experience: I have worked with every size company from Fortune 500's to Startups. This has given me depth at every task; while working with hundreds of “Line's of Business” has given me breadth of experience

• Non-Profit Board and Service Experience: Board President, Zeitgeist; Minnesota State Arts Board Panelist; Board, UCV (now Intermedia Arts); Artist in Education Roster; etc.

Marsha Trainer Art Producer, mono

I'm an art/experiential producer at mono with roots in the film business and a love of food writing and east coast baseball.

Kathy Umland VP Director of Creative Operations, Martin Williams Advertising

My intended career was to be an elementary education teacher. I was in the final phases at the U of M when a random call changed my career direction entirely. Someone needed a car delivered to LA and asked if I could do it. Worked out I could and when I returned, the person asked if I had work plans for the rest of the summer. Began my career in advertising.

My career opportunities have been varied…I booked models and talent for print and TV, managed a still photography studio, was an art producer then a recruiter of creative talent for ad agencies; primarily hiring the art directors, designers and writers.

I’ve been an active member of AdFed; from running The Show to being District Governor, heavily involved in programs like the National Student Advertising Competition. I’m on the Board of Directors for the MN Twins Community Fund and Art Buddies….I put a premium on being an active volunteer in the creative community. I’m currently an adjunct faculty member at The Minneapolis College of Art and Design.

In my 30 plus years in advertising I have been so fortunate to work with amazing people in a variety of capacities.  I hope to continue adding to my experience list for a long time to come.

Jo Wagner Freelance Art Buyer and Producer

Art buyer (Creative Art Producer) / Photo Producer with an agency background.

Many years of experience working at Martin Williams, Rapp Collins, Olson, and and other agencies as well as several years of short term contracting at Target.

I have helped many stylists and photographers with portfolios over the years.

Kim Witzack Freelance Art Buyer

Responsible for negotiating, securing and producing all illustrative and photographic needs for commercial advertising clients such as United Airlines, Starbucks, Target, Best Buy, Dell, Wagner, JCP, St. Paul Companies, Dove Chocolate, American Red Cross, and Rent The Runway. Advertising agencies include: Barrie D’Rozario Murphy, Mono, Fallon, BBDO New York, BBDO Minneapolis, PMH, Black Design, Solve, and Duffy Design.

Prior to going freelance in 2006, Kim was Senior Art Producer at Fallon Worldwide working on accounts like BMW of North America, Citibank, Nordstrom,Timex, and Lee Jeans. Kim started her advertising career in 1989 in Chicago.

Kim has been invited to speak at ICON (International Illustration conference) to present the United Airlines illustration/animation ad campaign as well as recent Minneapolis Institute of Arts MAEP panel on the Convergence of commercial and fine art worlds. She frequently talks to illustration, advertising, and photography classes at MCAD about her professional experience.

In addition to her professional experience, Kim was one of the founders of Free Arts for Abused Children ( in 1996, a non-profit dedicated to bringing the healing power of the arts to abused and neglected children in Minnesota. Plus, she founded Woodymatters (, an advocacy organization dedicated to promoting drug safety and FDA reform issues after the death of her husband in 2003.